Thứ Hai, 30 tháng 5, 2016
The ultimate phrasal verb book
However, a few phrasal verbs in this textbook are identified as informal, and it is
better not to use them in serious, formal speech or writing. But these informal phrasal
verbs are important because they are very common in everyday informal speech and
writing.
Some phrasal verbs are very easy to understand. For example, it is not difficult to
understand sit down or come in because their meanings are obvious. But many phrasal
verbs are very idiomatic. Idiomatic means that there is no way to know what the verb and
particle mean together by knowing what the verb and particle mean separately. For
example, every beginning-level student learns what the words call, run, off, and out
mean, but that does not help the student to know that call off means cancel or that run out
means use all of something.
Each section of this textbook starts with a FOCUS, an explanation of something
important about phrasal verbs. Then eight phrasal verbs and an explanation of each
important meaning of each one are presented along with one or more example sentences
for each meaning. Following that are several exercises to help you understand and
remember what the phrasal verbs mean and how to use them in a sentence. And like real
conversation, questions asked with I or we are answered with you, and questions asked
with you are answered with / or we.
And because there is a lot to learn in this textbook, there is a lot of review to help you learn
it. Every phrasal verb is reviewed at least twice later in the book. The more idiomatic
phrasal verbs are reviewed more often, and the more important meanings of phrasal
verbs with several meanings are reviewed more often.
Terms, Abbreviations, and Symbols Used in this Textbook
verb
particle
p.v.
phrasal verb n.
a noun made from a
phrasal verb
part.adj.put on it. When words or sentences have a line through them, it means
that they are incorrect.
...
Three dots between the verb and the particle mean that the object of the
phrasal verb can be placed between the verb and the particle.
vi
1. FOCUS ON: separable and nonseparable
phrasal verbs
Phrasal verbs are either separable or nonseparable. Unfortunately, there is no rule that will help
you to look at a phrasal verb and always know whether it is separable or nonseparable.
Separable phrasal verbs
Separable phrasal verbs can be separated by their object. When the object is a noun, it
is usually entirely optional whether the object is placed between the verb and the particle
or placed after the particle. Both sentences below are correct:
took off.
tookoff
However, when a pronoun is used instead of a noun, the pronoun must be placed
between the verb and the particle:
I took them off.
I took off them.
But in one type of sentence, separable phrasal verbs must be separated — when the
phrasal verb has two objects:
put on.
put on
put on
put on
Nonseparable phrasal verbs
ran into
ran into.
Throughout this book, phrasal verbs that can be separated have three dots (...) between
the verb and the particle.
come from
come from & comes from
come from
coming from
came from
1. come from p.v. When you come from a place, you were born there or lived there
previously. When you come from a family or a social situation, your past experience helps
to explain your present attitudes and behavior.
comes from
came from
2. come from p.v. When something comes from a source, that is where it
originated.
from
coming from
Infinitive
figure
out
present tense
-ing form
past tense
past participle
figure out & figures out
figuring out
figured out
figured out
1. figure ... out figure out something, such as the answer to a question, the solution
to a problem, or why a person is a certain way or acts a certain way, you think about and
succeed in understanding it.
figure out.
figure out
give back
give back & gives
back
giving back
gave back
given
back
1. give ... back (to) p.v. When you return something to someone, you give it back.
Can I use your pen? I''ll give it back after the test.
Timmy, give that toy back to your sister right now!
look for
look for & looks
looking for
looked for
looked for
for
1. look for p.v. When you look for things or people, you try to find them.
/ looked
looking for
put on
put on & puts on
putting on
put on
put on
1. put... on p.v. When you place something on or apply something to your body, you put it
on.
I put on my new dress before going to the party.
Eric forgot to put suntan lotion on, and now he''s as red as a lobster.
2. put... on p.v. When you place something on or apply something to another surface, you
put it on.
I put the book on the table.
Jerry put too much fertilizer on his lawn, and now he has to cut it twice a week.
3. put... on p.v. When you attach or affix something to another thing, you put it on.
puton
put on
4. put... on p.v. When you put on weight, you gain weight.
THE ULTIMATE PHRASAL VERB BOOK
put on
putting on
5. put ...on p.v. When you organize or perform something for other people''s entertainment,
such as a play or a concert, you put it on.
put on
put on
6. put.. .on p.v. [informal] When you put people on, you kid or tease them.
putting on!
put on
put-on n. Something done with the intention of fooling or deceiving people is a put-on.
put-on
run
into
run into & runs
into
running into
ran into
run into
1. run into p.v. When you are driving and hit another vehicle or something near the road, such
as a tree or a telephone pole, you run into it.
ran into
run into
2. run into p.v. When you meet people unexpectedly or unintentionally, you run into them.
Bump into is the same as run into.
ran into
run into
3. run into p.v. When you unexpectedly encounter difficulties or problems, you run into them.
running into
ran into
4. run into p.v. When the total of something grows to a large amount or number, it runs into
that amount or number.
run into
ran into
show
1. show up p.v. When you appear somewhere, you show up. Turn up is similar to show up.
shown up
showed up
2. show up p.v. When something appears or becomes visible, it shows up.
show up show up
take
off
3
take off & takes
off
taking off
took off
taken off
1. take ...off p.v. When you remove something from your body, you take it off.
tookoffTakeoff
2. take ...off p.v. When you remove something from a surface, you take it off.
took off take off
3. take ...off p.v. When you remove something from something it is attached or affixed to,
you take it off.
takes took
4. take ... off p.v. When you take time off from work or study, you do something different, in
stead of working or studying.
take take
5. take off p.v. When an airplane leaves the ground and flies up into the air, it takes
off.
tookoff
takingoff
takeoff Takeoff takeoff was
6. take off takes off.
takingoff
takes off,
7. take off p.v. [informal] When you leave suddenly or quickly, you take off.
4
took off in
take off.
8. take ... off p.v. When you reduce the price of something that is for sale by a certain
amount, you take that amount off the price.
takeoff
took off
EXERCISE 1 a — Complete the sentences with phrasal verbs from this section.
Be sure the phrasal verbs are in the correct tense.
Example: Sergeant Jones is very strict with his children. He COMES
FROM
a military family.
1. After the police arrived, we _________________quickly.
2. Sales of air conditioners really ________________ when the temperature got over 100 degrees
last summer.
3. Megan ________ a lot of weight ________ when she was pregnant.
4. I''m going to install a new program tonight, and I hope I don''t _______________ any problems.
5. The invisible ink _________________only under ultraviolet light.
6. I was expecting 100 people at the party, but only around 50 _________________.
7. Jane was lucky; she _________________ a good family.
8. Be sure you ________ a coat of primer ________before you paint the fender.
9. My cousin is so weird that even his mother can''t ________ him ___________.
10. I don''t feel well; I think I''ll ________ tomorrow _________ and stay home.
11. We were scared to death when we heard voices ________the attic.
12. My son always forgets to ________________ his coat before he goes outside.
13. I was surprised when our plane ________________ on time.
14. We ________________ our dog all night, but we couldn''t find him.
15. Paul finally _________________ my CDs after I asked him for them about a million times.
16. I''m not going to the party because I don''t want to _______________________Janice.
5
Chủ Nhật, 29 tháng 5, 2016
Write right transitions
8
Body of a Paragraph: Review
In the body of a paragraph, you need to make sure that every sentence relates to the topic
sentence. This means that every sentence should be about the topic sentence.
Read the paragraphs below. In each paragraph, there are two sentences that do not relate
to the topic sentence. Cross out these sentences. (See page 76 for answers.)
PARAGRAPH 1: My Favorite Hobby: Reading Books
Books are like windows to the world, and that is why reading is my favorite hobby. I
first fell in love with books at the age of 5, when I was first learning to read. My mother gave
me the book Green Eggs and Ham and helped me read it. She bought this book at a grocery
store. As I grew older, I discovered famous authors and different kinds of stories. Recently, I
read all of the Harry Potter books, and these are now my favorite books. The Harry Potter
movies are very good, too. When I go to college, I hope to major in literature and continue
exploring the wonderful world of books.
PARAGRAPH 2: The Most Important Modern Invention: The Computer
The computer is the most important modern invention because it has changed how
we live. In the past, students often went to the library to do research, but now, most
research is done on a computer using the internet. There is a library near my house, but I
don’t go there very often. Also, computers have changed how people communicate. People
write emails instead of letters, and with the invention of services like Skype, telephones may
one day be replaced by computers. I can use my telephone to go on the internet and check
my email. Finally, computers have made travelling much easier; we can buy airplane tickets
using a computer, and GPS technology makes it easier to reach our destination. In sum, the
invention of the computer has given us new possibilities and conveniences which now seem
hard to live without.
9
Writing Assignment: School Application Essay
For this assignment, you will write an application essay for a school that you might apply to
(college, high school, etc.). In this essay, you need to tell the school why they should accept you.
You will need to give many reasons in the body of the paragraph.
First, make a list of your best personal qualities (for example: hard working, honest,
responsible, eager to learn, good leadership, enjoy working with others, etc.)
Personal Qualities
_____________________________________
_____________________________________
_____________________________________
_____________________________________
_____________________________________
_____________________________________
_____________________________________
Now, make a list of your most important achievements or things you have done (for
example: won “Best Student” award, won spelling bee, perfect attendance, elected student
president, chosen as teacher’s assistant, etc.)
Achievements
_____________________________________
_____________________________________
_____________________________________
_____________________________________
_____________________________________
_____________________________________
_____________________________________
10
Writing Assignment: School Application Essay
Using the “personal qualities” and “achievements” you listed on the previous page, write an
application essay for a school you might apply for (college, high school, etc.). Explain why you
would be a good student in this college. Don’t forget to begin with an interesting topic sentence!
School Application Essay
_____________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
11
Concluding Sentences
When you write a paragraph, you need to start with a topic sentence, give examples and
details in the body, and end with a proper concluding sentence.
The conclusion is the end of the paragraph. In the concluding sentence, you want to repeat
the main point, and make it sound like the paragraph is ending. The concluding sentence is
often similar to the topic sentence, but with different words.
You can often use phrases like this to begin the concluding sentence:
As you can see,
That’s why…
In brief,
In conclusion,
On the whole,
In sum,
In short,
In summary,
For example:
Topic sentence: My grandfather had more stories than a children’s library.
Conclusion: As you can see, my grandfather had an endless imagination that brought smiles
to everyone around him.
Topic sentence: When I was a child, I thought my grandfather was superman.
Conclusion: In short, although he is not really a super hero, my grandfather is very special to
me for many reasons.
Topic sentence: My pet dog has eaten my homework, destroyed my shoes, and bitten my
friend, but still I can never get angry at her.
Conclusion: In conclusion, although she sometimes behaves badly, my pet dog will always be
an important part of my life.
Read the topic sentences below, then write a concluding sentence that says almost the
same thing. (Begin your concluding sentence with one of the transitions above.)
1. Topic Sentence: I have always looked forward to seeing my grandfather.
Concluding Sentence:__________________________________________________________
___________________________________________________________________________
2. Topic Sentence: My pet bird brings wonderful music to my life.
Concluding Sentence:__________________________________________________________
___________________________________________________________________________
3. Topic Sentence: It is important for children to learn English because it is spoken almost
everywhere in the world.
Concluding Sentence:__________________________________________________________
___________________________________________________________________________
12
Concluding Sentences
Like topic sentences, concluding sentences need to be interesting!
A good concluding sentence not only ends the paragraph but also makes the reader feel like
the paragraph was interesting and creative.
Examples:
• In short, summer is a good time of year. (boring!)
• In short, summer is a relaxing and magical time of year. (interesting!)
• In brief, playing guitar is fun. (boring!)
• In brief, playing guitar is a frustrating yet rewarding hobby that anyone can enjoy.
(interesting!)
In these examples, the underlined words are adjectives. Relaxing, magical, frustrating, and
rewarding are more interesting adjectives than good and fun. Try to use interesting
adjectives when you write, and your writing will be much more interesting. (If you need help
finding interesting adjectives, look in a thesaurus!)
Read the concluding sentences below. Write (I) if they are “interesting”, or (U) if they are
“uninteresting”. (See page 76 for sample answers.)
1. _____ In short, my grandfather was a good man.
2. _____ In brief, playing tennis can change your life and make you a happier, healthier
person.
3. _____ In sum, my hometown is a wonderful and peaceful place to grow up.
4. _____ In conclusion, my cat is a funny pet.
5. _____ As you can see, French is a fun language to learn.
Now, rewrite the sentences that you think are (U) “uninteresting”. Use different adjectives
to make the sentences more interesting.
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
13
Concluding Sentences: Practice
Read the paragraphs below. They are missing a concluding sentence. Write a concluding
sentence that is similar to the topic sentence and interesting!
Writing is not only a way to communicate, it is a tool for expressing your
thoughts and exploring new ideas. Ever since I was young, I have kept a diary. I
wrote my thoughts in my diary every day. Now that I am older, I still enjoy writing,
and I often write short stories. Sometimes I still like to write down my thoughts at
the end of the day. It helps me understand myself better, and it helps me see my life
more clearly. __________________________________________________________
_____________________________________________________________________
My nephews Jason and Levi are like a ray of sunshine in my cloudy life. Every time I
see them, they make me smile, even if I’m in a bad mood. Although they are much
younger than me, I enjoy talking to them and sharing secrets with them. We like to
go swimming and hiking as well as playing basketball sometimes. My nephews look
up to me, so I try to behave well and give them a good example. I am glad my
nephews live near me, and I am excited to watch them grow up. ________________
_____________________________________________________________________.
For people around the world, the Red Cross is often the difference between
life and death. For several years, the Red Cross has been helping people who are sick,
victims of wars, and victims of natural disasters. The Red Cross does not take sides,
but rather helps anyone who needs help. After Hurricane Katrina hit New Orleans,
the Red Cross worked hard and saved many lives. Also, after Japan was hit by a
tsunami in 2011, the Red Cross helped the people there get through this difficult
time. ________________________________________________________________
_____________________________________________________________________
Understanding and using english grammar international edition
C h a p te r 19
CONNECTIVES THAT EXPRESS CAUSE AND EFFECT, CONTRAST,
AND C O N D IT IO N ........................................................................................................................3 9 7
19-1
19-2
19-3
19-4
19-5
19-6
19-7
19-8
19-9
C h a p te r 20
CONDITIONAL SENTENCES AND WISHES
20-1
20-2
20-3
20-4
20-5
20-6
20-7
20-8
20-9
20-10
A p p en d ix
Using because o f and due t o ...................................................................................... 397
Cause and effect: using therefore , consequently, and so ...............................399
Summary of patterns and punctuation .....................................................................400
Other ways of expressing cause and effect: such . .. that
and so . . . t h a t ................................................................................................................... 402
Expressing purpose: using so that ............................................................................ 404
Showing contrast (unexpected r e s u lt)....................................................................... 406
Showing direct contrast .................................................................................................408
Expressing conditions: using otherwise and or (else) ...................................... 410
Summary of connectives: cause and effect, contrast, and co n d itio n ................411
.......................................................................4 1 6
Overview of basic verb forms used in conditional sentences ............................416
True in the present or fu tu re.........................................................................................417
Untrue (contrary to fact) in the present or future ................................................ 419
Untrue (contrary to fact) in the p a s t .......................................................................... 421
Using progressive verb forms in conditional sentences ...................................... 427
Using “mixed time” in conditional sentences ........................................................428
Omitting i f ..........................................................................................................................429
Implied co n d itio n s...........................................................................................................430
Verb forms following w i s h ........................................................................................... 434
Using would to make wishes about the future ...................................................... 436
SUPPLEMENTARY GRAMMAR CHARTS
.......................................................................... 4 3 9
Unit A:
B asic
A -l
A-2
A-3
A-4
A-5
A-6
G ram m ar Term inology ...............................................................................................439
Subjects, verbs, and o b jects............................................................................................439
A djectives............................................................................................................................ 439
Adverbs .............................................................................................................................. 440
Prepositions and prepositional phrases .....................................................................440
The verb be ....................................................................................................................... 441
Linking v e r b s .....................................................................................................................441
Unit B:
Q u e s tio n s ......................................................................................................................................... 442
B -l
Forms of yes /no and information questions .......................................................... 442
B-2
Question words ................................................................................................................443
B-3
Shortened yes/no questions ......................................................................................... 445
B-4
Negative q u e stio n s...........................................................................................................445
B-5
Tag q u estio n s.....................................................................................................................446
Unit C:
C o n tractio n s ..................................................................................................................................447
Unit D:
N e g a tiv e s ......................................................................................................................................... 448
D -l
Using not and other negative w o r d s ..........................................................................448
D -2
Avoiding double negatives ........................................................................................... 448
D -3
Beginning a sentence with a negative w o r d ............................................................. 448
Unit E:
Preposition C o m b in a tio n s ....................................................................................................... 449
E
Preposition combinations with adjectives and v erb s.............................................. 449
CONTENTS ix
Unit F:
The S u b ju n ctive .........................................................................................450
F
UnitG:
The subjunctivein noun c la u s e s ....................................................................450
Troublesome V e rb s ...................................................................................450
G
R a is e / r i s e , s e t ls it , la y H i e ............................................................................ 450
Listening S c rip t............................................................................................................... 451
Answer K e y ..................................................................................................................... 465
In d e x ................................................................................................................................517
A udio CD Tracking List ................................................................................................ 530
x CONTENTS
Preface to the
Fourth Edition
Understanding and Using English Grammar is a developmental skills text for intermediate to
advanced English language learners. It uses a grammar-based approach integrated with
communicative methodologies to promote the development of all language skills in a variety of
ways. Starting from a foundation of understanding form and meaning, students engage in
meaningful communication about real actions, real things, and their own real lives in the
classroom context. Understanding and Using English Gram m ar functions principally as a
classroom teaching text but also serves as a comprehensive reference text for students and
teachers.
The eclectic approach and abundant variety of exercise material remain the same as in the
earlier editions, but each new edition incorporates new ways and means. In particular:
• W A R M -U P E X E R C I S E S F O R T H E G R A M M A R C H A R T S
Newly created for the fourth edition, these innovative exercises precede the grammar charts
and introduce the point(s) to be taught. They have been carefully crafted to help students
discover the target grammar as they progress through each warm-up exercise.
• L IS T E N IN G P R A C T IC E
Numerous listening exercises help students interact with the spoken language in a variety
of settings that range from the relaxed, casual speech o f everyday conversation to the
academic content of classroom lectures. An audio C D accompanies the student text, and a
full audio script can be found in the back of the book.
• A C A D E M IC R E A D IN G S
Students can read and respond to a wide selection of carefully crafted readings that focus
on the target grammar structure.
• E X P A N D E D S P E A K IN G A C T IV IT IE S
Students have even more opportunities in this fourth edition to share their experiences,
express their opinions, and relate the target grammar to their personal lives. T h e text often
uses the students’ own life experiences as context and regularly introduces topics of interest
to stimulate the free expression of ideas in structured as well as open discussions.
• C O R P U S -IN F O R M E D C O N T E N T
Based on the findings of our corpus researcher, Gena Bennett, grammar content has been
added, deleted, or modified to reflect the discourse patterns of spoken and written English.
xi
Understanding and Using English Gram m ar is accompanied by
• A comprehensive W o r k b o o k , consisting of self-study exercises for independent work.
• An all-new T e a c h e r ’s G u id e , with step-by-step teaching suggestions for each chart, notes
to the teacher on key grammar structures, vocabulary lists, and expansion activities and
PowerPoint presentations for key chapters.
• An expanded T est B a n k , with additional quizzes, chapter tests, and mid-term and final
exams.
• T e s t - G e n e r a t o r software that allows teachers to customize their own tests using quizzes
and tests from the Test Bank.
• A z a r In te r a c tiv e , a computer-based program keyed to the text, provides easily
understood content, all-new exercises, readings, listening and speaking activities, and
comprehensive tests.
• P o w e r P o in t presentations for key chapters. Based on real-world readings, these lessons
are designed for use in the classroom as “beyond-the-book” activities. They can be found
in the new Teacher’s Guide or downloaded from AzarGrammar.com.
• A C h a r t b o o k , a reference book consisting only of the grammar charts.
• A z a r G r a m m a r .c o m . This Web site provides a variety o f supplementary classroom
materials and is a place where teachers can support each other by sharing their knowledge
and experience.
• F u n w ith G r a m m a r , a teacher resource text by Suzanne Woodward with communicative
activities correlated with the Azar-Hagen Grammar Series. It is available as a text or as a
download on AzarGrammar.com.
The Azar-Hagen Grammar Series consists of
• Understanding and Using English Gram m ar (blue cover), for upper-level students.
• Fundamentals o f English Gram m ar (black), for mid-level students.
• Basic English Gram m ar (red), for lower or beginning levels.
PREFACE
/ Acknowledgments
a
A revision o f this scope could not have been done without the skills of top-notch professionals.
We began with a group of outstanding reviewers whose detailed comments guided our writing.
We wish to express our gratitude for their thoughtful reviews. They areTonie Badillo, El Paso
Community College; Edina Bagley, Nassau Community College; Michael Berman,
Montgomery College; Elizabeth Bottcher, Columbia University; Eric Clinkscales,Teikyo
Loretto Heights University; Cathy Costa, Edmonds Community College; Ms. Carlin Good,
Columbia University; Deanna Cecil Ferreira, English Language Institute; Linda Gossard, D P T
Business School E S L Program; Dr. Sheila Hakner, St. John’s University; Martha Hall, New
England School of English; Jennifer Hannon, Massachusetts Community College; Alyson
Hanson, Gateway Community College; Joan Heiman, Community College of Denver; Steven
Lasswell, Santa Barbara City College; Linda Leary, Albany Education; Louis Lucca, LaGuardia
Community College; Kate Masterson, Boston Center for Adult Education; Phyllis M cCollum,
D P T Business School E S L Program; David Moody, El Paso Community College; Jan Peterson,
Edmonds Community College; Antonina Rodgers, Northern Virginia Community College;
Lenka Rohls, LaGuardia Community College; Rebecca Suarez, The University of Texas at El
Paso; Ann Marie Tamayo, Queens Community College; and Kelly Roberts Weibel, Edmonds
Community College.
We would like to thank a terrific support team that allows us to do what we do with
enjoyment and ease: Shelley Hartle, managing editor par excellence, who worked magic on
every page; Amy M cCormick, Azar product manager, who oversaw our project and handled our
myriad requests with unfailing grace, humor, and skill; Ruth Voetmann, development editor,
whose attention to detail helped polish each chart and exercise; Janice Baillie, expert production
editor and copy editor; Sue Van Etten, our skilled and multi-talented business and Web site
manager; Gena Bennett, corpus researcher, whose findings helped keep us abreast o f the
nuances and changes in spoken and written discourse; and Robert Ruvo, our invaluable
production liaison at Pearson Education.
Finally, we’d like to thank the dedicated leadership team from Pearson Education that guided
this project: JoAnn Dresner, Anne Boynton-Trigg, Rhea Banker, and Sherry Preiss.
For the new design of this fourth edition we were lucky to have had the combined talents of
Michael Cimilluca from Lindsay Communications, Ann France from Pearson Education, and
freelance artist KrisW iltse.
Our appreciation also goes to illustrators Don M artinetti and Chris Pavely for their humor
and inspired artwork.
Finally, we would like to thank our families for their unflagging patience and encouragement
throughout this extensive revision. Their insights and support are a continual source of
inspiration.
Betty S. Azar
Stacy A. Hagen
x iii
Thứ Bảy, 28 tháng 5, 2016
Understanding the arab culture
x / UNDERSTANDING THE ARAB CULTURE
arise from my years of experience in the cross-cultural field and
which every visitor needs to know either to eliminate uncertainty
or to satisfy basic human curiosity. It is an attempt to help these
visitors and sensitize them to common taboos and faux pas. At
the same time, it would be pretentious to suggest that this book
applies to every Arab you will meet irrespective of their age, sex,
education and nationality.
The driving force behind this book and behind a life-time
commitment to cross-cultural issues is threefold. As an Arab
living in the West, I was gradually becoming fascinated by
observing my own culture from a distance. The idea of comparing
‘Arab’ and ‘Western’ cultures became intellectually appealing, and
witnessing changes in one’s own attitudes was interesting, as well
as being, on some occasions, painful. Furthermore, cross-cultural
training gave me more impetus when facing ‘real hunger’ for more
information about the Arab region and more importantly when
witnessing dramatic transformations in perceptions and attitudes
towards the Arab world. Finally, this book is underpinned by the
belief that cross-cultural dialogue will definitely help avoid many
future international conflicts, or at least help us manage them
better.
The fact that this book was first published at the same time as the
invasion of Iraq owed itself to coincidence rather than timing
(good or bad). Nonetheless, the fact that this book had
something to say about cross-cultural dialogue was important in
the face of world events where real dialogue did not seem to have
happened. Events in Iraq, as elsewhere, in the last few years have
not disillusioned me, but rather refreshed and strengthened the
belief that better understanding between East and West is now
more essential than ever.
P R E F A C E / xi
In summary, this book aims to give guidelines and practical tips,
to inform and raise questions, build bridges and demolish
barriers, and finally, clarify a few misconceptions about the
Arabs, their culture and attitudes. In writing this book I tried to
combine theory with practice, to be user friendly without drifting
into triviality. I have also made the assumption that my target
audience is largely Western. I pray to the Almighty God that this
modest book has succeeded in achieving what it set out to do.
Dr Jehad Al-Omari
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About the Author
Dr Jehad Al-Omari is an experienced
Cross-Cultural Management
Consultant and has been training
Western executives on Arab affairs
and cross-cultural matters since 1986.
A regular lecturer and speaker with
international institutions such as
Farnham Castle, Cranfield School of
Management, the Netherlands
Institute of MBAStudies and Canning,
he also holds a number of consultancy posts with numerous
multinational firms operating in the Arab World. Dr Jehad
Al-Omari currently divides his time between Europe and the Arab
World where in addition to teaching on training programmes he
supervises MBA students and is engaged in a number of
expatriation and repatriation studies in the Middle East. He can
be contacted by e-mail at jamha191@hotmail.com
Testimonials
‘Dr Al-Omari thinks deeply, is a wise man and a good teacher.’
Richard Pooley, Canning International Training and Development
‘Dr Al-Omari’s seminars are world class. He has been one of the
most professional consultants that we, as a company, have ever
worked with (and our standards are very high).’ Hans van der
Linden, Managing Director, TMA Ltd
‘Dr Al-Omari’s seminars have broadened our view of the Arab
world.’ Nancy Helledie, Borealis A/S
‘Dr Al-Omari balances the theory with practical application and
xiii
xiv / U N D E R S T A N D I N G T H E A R A B C U L T U R E
real-life examples.’ Garth GF Ward, Cranfield University
‘Dr Al-Omari’s teaching and communication skills are very high.’
Sean Rickard, Cranfield University
Acknowledgements
This book comes as a result of teaching cross-cultural issues for
over 16 years throughout Europe, the Middle East and North
America. During this time, I had the pleasure and honour to
work with many professionals from whom I have learnt many
aspects that have helped me in my chosen craft.
I would like to extend my warmest thanks to Vincent Guy who
was my first mentor and trainer and with whom I have had many
useful discussions on aspects of the Arab culture and culture in
general. I shall always be grateful to Mike Ward who has shown
me many insights into the World of cross-cultural management
and multinational teambuilding.
Thanks also to many individuals and institutions who have
supported me in many ways and particularly to Jeff Toms from
Farnham Castle, Richard Pooley from Canning and Garth Ward
from Cranfield School of Management. I shall always be indebted
to them and to Mark Trier from Language Solutions and to
Hans van der Linden from Transnational Management
Associates.
I am also very obliged to many friends and colleagues who have
taught me much about life in the West, edited this book or
previous work and given me many important comments. These
are too many but I would particularly like to mention Dawn
Attlesey, Peter Aylett, Julian Paxton, Anne Mills, Hayder Al
Fekaiki, John Mattock, Steven Pritchard and Terence Brake. On
many occasions, their interest in the Arab world and culture have
given me many hints about what to write and from which angle.
xv
Thứ Sáu, 27 tháng 5, 2016
Very young learners (resource books for teachers)
1 The creative classroom
Syllabus and lesson planning
Designing a syllabus
A syllabus for pre-school children will be quite different from one for older learners.
First of all, most children of this age cannot yet read and write, or make the kind of abstract
deductions that even a child of seven can make. The children will still be gaining basic skills such
as holding a crayon or pencil, colouring in, relating the real thing to a pictorial representation of it,
being able to recognize shapes, sorting and classifying, recognizing similarities and differences,
using scissors, glue, and other implements. Any syllabus will have to take all these things into
consideration.
Whereas older children could be expected to follow a clear structural progression and to acquire
some basic grammar rules, small children will learn better by mimicking and using language in
context. It is quite normal for native-speaker children to say things like ''I did went'' at the age of
four or five, and so in the early stages it is better not to worry too much about grammatical
correctness but to get the children to enjoy using the language. This is best achieved by topic-led
work.
In many countries there is no prescriptive syllabus for pre-school teaching. This has the advantage
of giving teachers the freedom to design the syllabus around the children''s own needs and interests,
but the disadvantage is that teachers have no guidelines as to what they should teach and how they
should set about it. We hope that the teaching suggestions contained in this book will help you
work out and implement your own syllabus.
How you plan your syllabus and your lessons will depend on your teaching situation, but as far as
possible it would be a good idea to link what you are teaching to what the children are learning in
their pre-school classes in their own language. If you are their teacher all the time this will be
easier, but if not, you may need to liaise with their other teachers and their parents/guardians. It is
important to show the children that English is a means of communication and that it can be a
vehicle through which they learn other things.
Although this book is divided into topic areas in the order that we consider most relevant to small
children, it does not constitute a syllabus and you will need to decide the order in which you wish
to present language. A typical order might be:
1 Identification—name (verb—am, is, are)
2 Numbers, age (verb—am, is, are)
3 Parts of the body (verb—I''ve got...)
4 Colours, Description (verbs—am, is are, I''ve got...)
5 Family (verb—I''ve got...)
This is only a suggestion as there are no hard and fast rules about creating a syllabus. You may
find it useful to find out what the latest craze is (dinosaurs, Batman, etc.) before planning your
course.
With this age-group exposure to a wide range of language through stories, songs, videos, etc. is
very important, and we should try to build up a vast passive knowledge (in the same way as
children learning their first language). It is vital to remember that the children are very young and
that we are aiming to make their first exposure to English an enjoyable one. They have many years
of learning ahead of them and they will have enough hurdles to jump later on. If their first
experience of English (or any other language) is pleasurable, they will have a positive attitude
towards it for the rest of their lives.
If your pupils have had no contact with English before, it is important to start off with simple,
basic language and to recycle it in as many ways as possible.
Lesson planning
How much can small children reasonably be expected to learn in one lesson? Although children
might seem to have no trouble understanding and using the language being presented, this does not
mean that they have learnt it, and only repeated exposure and recycling over many lessons will
ensure that they are able to use the language independently. Fortunately, young children like what
is familiar and want the same story, song, etc. again and again.
Your lesson planning will depend on your children and how long you see them for. If your lessons
are more than fifteen minutes in length, you need to keep the children''s interest by changing
activities every five or ten minutes. This is why it is important to have a wide variety of activities.
Some children work more quickly than others, so it is useful to have some toys, games, or jigsaws
for them to play with, or pictures to colour in, while the other children are finishing.
With small children it can help to have an established routine. It gives them a sense of security and
they know what to expect. You can have signals which indicate a change of activity. For example,
a whistle might indicate an active game, a piece of calm or classical music the prelude to a story, a
clap the introduction to a rhyme or chant. It does not really matter what your signals are but once
they become an established routine, it will be easier to organize the children.
A possible lesson plan might be as follows:
1 A familiar song
2 New language
3 Craft activity connected with the new language
4 A song, rhyme, or chant connected with the new language
5 A familiar active game or activities with Total Physical Response
6 A familiar story
You need to have a balance of lively and calming activities (see Chapter 2, ''Basic language
activities'').
Organization of the classroom
If your teaching situation allows for some flexibility, it is best to have a space in the classroom
where physical activities such as dancing and active games can take place. When telling stories,
taking the register, etc., if possible seat the children on a carpet in semicircles facing the teacher as
this makes communication easier. If your desks are fixed to the floor, perhaps you could use the
area between the teacher''s desk and the pupils'' desks.
It is important to have a place where the children''s work can be displayed. If the classroom is used
for other subjects perhaps there could be an ''English corner''.
Class management
Children of this age are not used to pair or group work and the activities will generally be wholeclass, choral-type work led by the teacher or done on an individual basis. However, it is important
that children of this age learn to co-operate. Games, role-play, and joint efforts (see 1.4, ''House
register'') all contribute to this end.
It is not easy to organize small children into a homogeneous group. In many pre-school classes a
large amount of time is spent on free or semi-directed play with just some of the time spent on
whole-group activities such as story-telling or singing. There are often helpers to organize the rest
of the children while the teacher deals with individuals or small groups.
However, in the majority of schools the situation is very different. Classes are large and teachers
often receive no assistance at all. English teachers may see the children for one or more periods a
week varying in length between 15 minutes to an hour or more. This means that different strategies
will need to be employed according to the situation. Most teaching will tend to be teacher-centred
and opportunities for free play will be minimal due to the classroom setup and the need to expose
the children to the target language as soon as possible.
Although some of the work will involve whole-class activities such as choral work, question and
answer, chanting and singing, in other activities, such as crafts, the children will be working
individually. If there is a mix of ages or abilities it may be necessary to divide the class into
smaller groups according to their developmental age and deal with them separately so that while
one group is colouring and cutting, for example, another group is listening to a story or doing some
specific language practice. This sounds difficult to organize, but it is preferable to forcing some
children to do things they are not ready for or boring those who are ready to go on to something
more challenging.
If possible, you can use the corners of the classroom as special areas: one corner could have some
toys, one could have some games, another could have some picture-books and old magazines and
catalogues. If some children have finished their work quickly they could go to one of the corners
and play for a few minutes.
When most of the children have finished an activity, they can be involved in something else such
as a story or a song while the others have time to complete their work.
Sometimes children just do not want to join in. When this happens, it is better not to make an issue
of it. They may be hungry, tired, or anxious about some aspect of the activity. Usually when they
see that the others are having a good time, they will want to join in.
If possible, enlist the help of parents who might be willing to participate and help children with
going to the toilet as well as setting up craft activities etc. Some might even welcome the chance to
learn English!
If you feel that a particular activity is not going well, do not be afraid to change tack and do
something you know the children love. You can always come back to the original activity on
another day when the children are more receptive.
There will inevitably be a fair amount of noise, especially when the children get excited during an
active game. If possible, play some of the games in the school playground or field.
Classroom language
Children can pick up a lot of language through the normal day-today routine of what we do in
class. Greetings, instructions, etc. should all be carried out in English. From the beginning you can
respond in English even if the children use their first language, but gradually encourage them to
use English themselves. Non-native teachers of English often ask what expressions they should
use. This is very difficult to say as native speakers vary a lot in what they use, but a few of the
most common are given below:
Instructions (teacher)
-
Look at me / Listen to me/Could you come here please?
Put your {coat) on/take your (coat) off.
Don''t do that/Stop (pushing, picking your nose, etc.)
Quiet, please/Pay attention, please.
Please get into line.
Make a circle/hold hands/drop hands.
Put your hand up.
This is how you (colour, fold, cut, stick, tear) it.
Go andfindlfetch me a ...
Give me your papers.
Praising
It is important to praise small children''s efforts. Here are some useful phrases:
- Well done!
- Very good.
- That''s a nice picture.
Requests (pupils)
-
Can I have a ...?
Can I go to the toilet?
Can I borrow a ... ?
Can I clean the board/give out the papers/collect the papers?
Clarification (pupils)
- What''s [hermano] in English?
- I don''t understand.
For more examples of classroom language see the books Use of English in the Classroom by Sagrario
Salaberri or A Handbook of Classroom English by Glyn Hughes (see Further Reading, page 187).
Activity types
Story-telling and drama
When we are teaching pre-literate children, we need to revert to time-honoured story-telling skills and use
visual aids, dramatic tone of voice, mimicry, gesture, and mime to bring the story alive. You do not have to
be good at acting to keep a group of children enthralled. Even though modern children are brought up on a
diet of television, they still enjoy the human contact of a real live person telling them a story.
When telling a story, it is important to create a close and intimate atmosphere. The children can sit
in semicircles on a carpet or cushions round your chair. This should ensure that your face, hands,
and visual aids are visible to all the children.
It is better to tell a story than to read it from a book, in order to create better interaction with the
children and to have eye contact with them. You can write down a few cues and these, together
with any pictures and drawings, should help you remember the story. Later on, when you want to
encourage children to start reading books, it will be a good idea to read some of the stories from
books, showing the children the pictures in order to stimulate interest in the books themselves.
From the beginning encourage the children to join in with the story where there is repetition. By
the second or third telling you can start leaving bits out or altering the story, which will have the
double value of checking on listening comprehension and encouraging the children to speak.
There are many children''s stories available, both traditional and modern, and you will probably
choose your favourites. It might be better to start off with traditional stories from the children''s
own cultural background as they may already be familiar to the children and this will aid
comprehension. If English books are not available, you can use a book written in the children''s
own language for the pictures and tell the story yourself. There is a danger of oversimplifying the
language when telling a story, but story-books written for native speakers are fine with this agegroup and it is essential to expose them to fluent and natural English.
Stories are usually about (imaginary) things which happened in the past, and the stories in this
book include past tense forms. Obviously we are not suggesting that you should teach the children
how to form tenses such as the simple past or past continuous, but in the context of a story they
will hear them and understand them naturally, which is a good preparation for active use when the
children are older.
A dramatic way to present a story is by using an overhead projector and creating a shadow-play.
The darkened room, the focused light, and the movement of the figures create an atmosphere
which has long been appreciated in the theatre tradition. Older children can prepare the cut-outs
which are to be used. Alternatively, you can create a shadow-play theatre by hanging up a sheet to
act as a screen and shining a strong light behind it.
The children themselves will want to tell stories, often about the drawings they are doing or what
has happened to them. You can encourage this by asking questions. Later on, when they are
beginning to read and write, they can write and illustrate their ''news''.
At this age children spend a lot of time in a fantasy world, sometimes conversing and playing
games with an imaginary friend, sometimes ''being'' a cowboy, robot, dinosaur, nurse, superman,
etc. The older the child, the more elaborate the creation will generally be. While children of three
or four may just play at being a character for a short while, children of six or seven construct an
elaborate plot to their game.
This creativity can be harnessed in the classroom by encouraging the children to re-enact stories
you have told them. This works particularly well with some of the old favourites such as ''Little
Red Riding Hood'', ''The gingerbread man'', ''The three billy-goats'', etc. The children quickly pick up
the repeated dialogues and can use them appropriately in their dramatizations. (See ''Pretend play'',
page 26.)
Some teachers like to tell stories using a felt board and figures cut out of felt, which is a useful way
of illustrating the meaning. Nowadays, velcro is a useful material and figures with velcro backing
can be stuck to a fuzzy board. If these are unavailable, figures can be stuck on to a whiteboard with
sticky tape, Blu-tack, or plasticine. Alternatively, you can use magnets to stick up pictures on some
of the modern whiteboards.
With all of these methods the children can help to prepare the characters and to move the figures
when you tell the story.
For more ideas and tips, see Storytelling with Children by Andrew Wright in this series, which also
contains helpful guide-lines for simple board drawings.
Using story-books and videos
Very young children cannot yet read, but it is a good idea to interest them in books so that they
want to learn. As well as telling stories from memory, read them stories from picture books.
Choose a book which is short and has large, clear pictures. Make sure all the
children can see the book and pause to show them the pictures as you are reading.
In Further Reading (page 187) we suggest some books which are suitable for very young children.
Some books, for example Where''s Spot? by Eric Hill and The Very Hungry Caterpillar by Eric
Carle, are available in many languages and in bilingual versions. If you can''t find books in English,
use books in the children''s language and paraphrase them in English. You can still show the
pictures and the children won''t know the difference!
Many children''s stories are available in both book and video form (and some now on CD-ROM).
Some children will be familiar with story characters from TV but not with the books they
originally came from. You can use both versions to help the children to understand the story, and
to stimulate interest in books and reading. The different media help children to use different
strategies for understanding the language.
Videos are an excellent resource and have the advantage of combining stories with animation.
They give a lot of language input and it does not even matter if they have subtitles in the pupil''s
language as very young children cannot read yet.
There is a danger that the children will want to watch passively and although that might be justified
when they are very tired, you can do predicting and pre-watching activities with them. For
example, before watching a Postman Pat episode you can ask them if he has a cat or a dog and
what colour it is. You can pre-teach some words so that the children will recognize them in the
video.
After viewing, you can ask the children to re-enact a video story, or to draw a picture about it,
which can lead to more language practice.
It is not advisable to use long videos or cartoons which simply consist of the characters trying to
hurt each other. The best ones are the short episodes produced for children''s television. Characters
such as Postman Pat, Fireman Sam, Brum, Spot, The Mr Men, and Rupert Bear are very popular
with children and have good underlying educational principles. There are some specially-produced
videos for teaching English such as Wizadora, the Longman Fairy Stories, and Muzzy in
Gondoland, which are also very useful for teaching this age-group.
Here are some guidelines for choosing a video to use in the English class with very young children:
- It should be short (5-10 minutes)
- It must have a good storyline
- It must be suitable for the age-group
- The language should be easy to understand by watching the actions
- Think about what activities you could do to help the children understand it, for example acting it
out.
Some children''s videos are available in many countries and languages. Some do not have a soundtrack, but
are still useful for teaching English. You can talk about what happens and get the children to predict what
happens next. But don''t forget to let the children enjoy the video story as well as using it to practise their
English!
Below are some examples of how to use books and videos in class. You do not have to follow all these
steps and they can be divided over several lessons. Children of this age love hearing the same story over
and over again.
Thứ Tư, 25 tháng 5, 2016
Websters new world letter writing handbook
viii / Letter Writing Handbook
GETTING PERMISSION TO USE AN UNSOLICITED TESTIMONIAL . . . . . . . . . . . . . . 149
RESPONDING TO BUSINESS REQUESTS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 150
REFUSING BUSINESS REQUESTS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 152
Invitations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 154
INVITATIONS TO EVENTS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 155
MEMBERSHIP INVITATIONS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 157
INVITATIONS TO SERVE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 159
DECLINING AN INVITATION TO SERVE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 161
Special Requests: Sponsorship, Fundraising, and
Donation Letters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 162
SPONSORSHIP OPPORTUNITY LETTERS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 162
FUNDING AND DONATION REQUESTS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 165
CORPORATE FUNDRAISING LETTERS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 167
DONATION THANK-YOU LETTERS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 170
REFUSING A DONATION REQUEST . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 171
Letters of Confirmation and Acknowledgment . . . . . . . . . . . . . . . . . . . 173
CONFIRMATION LETTERS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 174
LETTER OF ACKNOWLEDGMENT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 175
Tough Situations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 177
PROBLEMS WITH BUSINESS PARTNERS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 177
MERGER ANNOUNCEMENTS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 179
CLOSING, LIQUIDATION, AND/OR BANKRUPTCY ANNOUNCEMENTS . . . . . . . . . . . . 181
COPYRIGHT VIOLATION NOTICE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 184
VIRUS PROTECTION POLICY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 186
PART V: Internal Communication . . . . . . . . . . . . . . . . . . . . . . . . . . . . 189
FYI Internal Memos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 190
Internal Requests . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 192
MAKING AN INTERNAL REQUEST . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 192
AGREEING TO AN INTERNAL REQUEST . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 194
REQUESTING A MEETING . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 195
Announcements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 197
CHANGE IN EMPLOYMENT STATUS ANNOUNCEMENTS . . . . . . . . . . . . . . . . . . . . . 197
TRAVEL NOTICES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 201
TRAINING NOTICES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 203
HUMAN RESOURCES (HR) POLICIES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 205
TELEPHONE POLICY MEMOS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 207
INFORMATION TECHNOLOGY (IT) MEMOS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 209
VACATION NOTICES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 211
Management Issues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 212
ACCOUNT MANAGEMENT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 212
SALES MANAGEMENT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 215
Table of Contents / ix
HANDLING A DISSATISFIED CUSTOMER . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 217
WEBSITE AND OTHER INFORMATION TECHNOLOGY (IT) ISSUES . . . . . . . . . . . . . 218
CONGRATULATIONS TO AN INDIVIDUAL OR A TEAM . . . . . . . . . . . . . . . . . . . . . . . 221
OFFERING ADVICE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 223
RESOLVING DISPUTES AND DISAGREEMENTS . . . . . . . . . . . . . . . . . . . . . . . . . . . 224
WARNING AN EMPLOYEE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 226
Meetings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 228
PREMEETING AGENDAS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 228
MEETING MINUTES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 230
Reports in Memo Format . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 233
STATUS REPORTS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 234
PROGRESS REPORTS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 236
TRIP REPORTS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 237
CHANGE ORDERS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 240
PART VI: Customer Service Correspondence . . . . . . . . . . . . . . . . . . 243
Relationship-Building Letters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 244
WELCOME LETTERS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 244
FREE GIFTS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 246
FREE VALUE-ADDED PROGRAMS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 248
SERVICE LEVEL UPGRADES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 250
HOLIDAY SEASON THANK-YOUS TO VALUED CUSTOMERS . . . . . . . . . . . . . . . . . . . 252
YEAR-END ROUND-UP . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 254
CORDIAL CONTACT LETTERS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 256
CUSTOMER REACTIVATION LETTERS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 258
Routine Customer Correspondence . . . . . . . . . . . . . . . . . . . . . . . . . . . 260
“TIME TO REORDER” LETTER . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 260
ORDER ACKNOWLEDGEMENT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 262
NOTIFICATION OF SHIPPING DELAY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 263
CHANGE ORDER . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 264
PREMEETING AGENDA LETTER . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 266
RENEWAL LETTERS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 268
RENEWAL NOTICE, FINAL . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 270
“POINTS ABOUT TO EXPIRE” LETTER . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 272
LETTERS OF INSTRUCTION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 273
CUSTOMER SATISFACTION SURVEYS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 275
Sensitive Customer Correspondence . . . . . . . . . . . . . . . . . . . . . . . . . . . 278
RESOLVING PROBLEMS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 278
INVENTORY ADJUSTMENT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 280
DENIAL OF REQUEST FOR ADDITIONAL DISCOUNT . . . . . . . . . . . . . . . . . . . . . . . 282
RETURNING MERCHANDISE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 283
REFUSING A REQUEST FOR REFUND . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 285
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“WE NEED TO HEAR FROM YOU” LETTER . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 287
CONTRACT TERMINATION LETTER . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 288
FEE DISPUTE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 290
DAMAGED FREIGHT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 291
RATE INCREASE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 293
REQUEST FOR PAYMENT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 294
Tips for Effective Client Communication . . . . . . . . . . . . . . . . . . . . . . . 296
PRIORITIZE BY CLIENT NEED, NOT YOUR NEED. . . . . . . . . . . . . . . . . . . . . . . . . 296
MAKE SURE ONE PROBLEM IS FULLY RESOLVED BEFORE
DISCUSSING THE NEXT ISSUE. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 297
KEEP YOUR COMMUNICATION BRIEF. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 299
SHOW EMPATHY AND UNDERSTANDING. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 299
BE ENTHUSIASTIC. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 300
KEEP ARGUMENTS AND DISAGREEMENTS WITH CLIENTS TO A MINIMUM. . . . . . . . 301
WARN CLIENTS IN ADVANCE THAT A DISAGREEMENT IS COMING. . . . . . . . . . . . . 302
AGREE TO DISAGREE. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 302
ASSURE THE CLIENT THAT THE ARGUMENT IS NOT PERSONAL OR PERVASIVE. . . . . 302
LET THEM KNOW YOU ARE DOING THIS FOR THEIR OWN BENEFIT. . . . . . . . . . . 303
ASSURE THEM THEY ARE THE FINAL JUDGE. . . . . . . . . . . . . . . . . . . . . . . . . . . . 303
SAY WHAT IS GOOD BEFORE YOU SAY WHAT IS BAD. . . . . . . . . . . . . . . . . . . . . 303
IF THE CONVERSATION IS NEGATIVE, FOLLOW UP QUICKLY WITH A
POSITIVE E-MAIL OR FAX. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 304
FOLLOW UP IN A FEW DAYS TO ENSURE SATISFACTION OR
RESOLVE UNRESOLVED ISSUES. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 305
DO NOT ALLOW YOURSELF TO BE TREATED IN A DISMISSIVE OR
INFERIOR MANNER. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 306
ASK CLIENTS TO TELL YOU HOW YOU ARE DOING. . . . . . . . . . . . . . . . . . . . . . . 307
COMMUNICATE TO SHOW APPRECIATION, NOT JUST TO COMPLAIN. . . . . . . . . . . . 308
BE POLITE. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 309
IF YOU ARE DOING THE CLIENT A FAVOR, OR DOING A GOOD JOB,
LET THEM KNOW IT. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 310
AVOID TABOO TOPICS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 312
PLAN FREQUENT, REGULAR COMMUNICATION WITH YOUR CLIENTS. . . . . . . . . . . 313
BE AVAILABLE FOR INSTANT ACCESS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 313
RESPOND TO CLIENTS PROMPTLY. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 315
PART VII: Sales and Marketing Letters . . . . . . . . . . . . . . . . . . . . . . . 317
Types of Sales Letters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 318
ALL-PURPOSE SALES LETTERS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 318
MAIL ORDER SALES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 323
CATALOG LETTERS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 327
SALES-BUILDING LETTERS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 329
Table of Contents / xi
TRADE-IN OFFER LETTERS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 331
LETTERS OFFERING A PRODUCT GIVEAWAY . . . . . . . . . . . . . . . . . . . . . . . . . . . . 333
LETTERS OFFERING A FREE TRIAL . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 335
FREE BOOKLET OFFER . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 337
NEW SERVICE LETTERS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 339
CROSS-SELLING . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 340
Selling by Invitation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 342
TRADE SHOW INVITATIONS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 342
SPEECH INVITATIONS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 344
REQUESTING TO SPEAK AT A MEETING OR EVENT . . . . . . . . . . . . . . . . . . . . . . . 346
CONFERENCE INVITATIONS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 348
SEMINAR INVITATIONS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 350
BOOT CAMP INVITATIONS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 354
AUDIO CONFERENCE INVITATIONS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 356
WEBCAST INVITATIONS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 357
Generating Leads . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 359
SURVEYS OR QUESTIONNAIRES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 360
LIFT NOTES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 362
LEAD-GENERATING LETTERS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 363
Inquiry-Fulfillment Letters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 367
INQUIRY-FULFILLMENT LETTERS WITH LITERATURE ENCLOSED . . . . . . . . . . . . . . 368
INQUIRY-FULFILLMENT LETTERS WITH PRODUCT ENCLOSED . . . . . . . . . . . . . . . . 369
INQUIRY-FULFILLMENT, LONG-FORM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 371
LEAD INQUIRY-FULFILLMENT FOLLOW-UPS . . . . . . . . . . . . . . . . . . . . . . . . . . . . 373
After-Sale Letters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 375
SALES AGREEMENTS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 375
AFTER-SALE FOLLOW-UP LETTERS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 377
LOYALTY PROGRAM LETTERS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 378
LETTERS TO LURE BACK CLIENTS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 380
DISCOUNT OFFERS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 384
LETTERS ANNOUNCING NEW LOCATIONS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 386
Nonprofit Fundraising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 387
FUNDRAISING LETTERS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 387
FUNDRAISING FOLLOW-UPS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 389
PART VIII: Credit, Collection, and Billing . . . . . . . . . . . . . . . . . . . . . . 393
Billing Letters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 393
A SINGLE BILLING LETTER . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 394
BILLING SERIES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 395
When the Account Is in Collections . . . . . . . . . . . . . . . . . . . . . . . . . . . 400
THE FIRST COLLECTION LETTER . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 401
COLLECTION SERIES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 402
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PAST-DUE LETTERS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 409
“LETTERS CROSSED IN THE MAIL” . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 411
SHIPMENT HELD UP FOR PAYMENT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 413
CREDIT HOLD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 415
When the Collection Is in Dispute . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 417
REFUSING TO PAY A BILL . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 417
ACCOUNTS RECEIVABLE DISPUTES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 419
Working Out Arrangements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 420
PARTIAL PAYMENTS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 420
PAYMENT PLANS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 422
CREDIT “GRACING” . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 424
Lines of Credit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 426
EXTENDING CREDIT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 426
REQUESTING CREDIT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 429
TURNING DOWN A REQUEST FOR CREDIT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 430
CREDIT ADJUSTMENTS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 432
CHANGE OF TERMS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 434
PART IX: Vendor Communications . . . . . . . . . . . . . . . . . . . . . . . . . . . 437
Letters Requesting Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 437
REQUEST FOR WHOLESALE PRICE LISTS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 438
REQUEST FOR ADDITIONAL INFORMATION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 439
REQUESTS FOR PRODUCT AVAILABILITY INFORMATION . . . . . . . . . . . . . . . . . . . . 440
INQUIRING ABOUT SERVICES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 442
REQUEST FOR PRICE QUOTE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 443
Letters Expressing Dissatisfaction . . . . . . . . . . . . . . . . . . . . . . . . . . . . 445
WRITING A LETTER OF DISSATISFACTION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 445
NOTIFYING VENDORS OF DEFECTIVE GOODS . . . . . . . . . . . . . . . . . . . . . . . . . . . 447
QUALITY CONTROL PROBLEMS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 449
COMPLAINT ABOUT A SERVICE PROVIDED TO YOU . . . . . . . . . . . . . . . . . . . . . . . . 451
NOTICE TO SUSPEND DELIVERIES AND REQUEST FOR RELEASE . . . . . . . . . . . . . . 453
Letters Regarding Bids, Contracts, and Agreements . . . . . . . . . . . . . . 455
CALL FOR BIDS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 455
REQUEST FOR PROPOSAL (RFP) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 456
NOTIFICATION OF WINNING BID . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 459
LETTER OF AGREEMENT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 461
NOTICE OF REJECTED BID . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 465
RETAINER AGREEMENT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 466
CONFIDENTIALITY AGREEMENT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 468
TERMINATION OF CONTRACT AND/OR AGREEMENT . . . . . . . . . . . . . . . . . . . . . . . 470
Table of Contents / xiii
Letters that Strengthen the Client/Vendor Relationship . . . . . . . . . . . 471
LETTER OF PRAISE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 472
VENDOR REFERRAL . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 473
Common or Possible Client-to-Vendor Requests . . . . . . . . . . . . . . . . . 475
REQUESTS FOR COMPLIANCE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 475
SECOND REQUEST FOR COMPLIANCE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 477
REQUEST FOR VENDOR TAX ID OR SOCIAL SECURITY . . . . . . . . . . . . . . . . . . . . . 478
LETTER OF JUSTIFICATION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 480
Letters Regarding Payment Problems . . . . . . . . . . . . . . . . . . . . . . . . . . 484
VENDOR PAYMENT TERMS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 484
WARNING OF DELAYED PAYMENT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 485
OVERPAYMENT NOTICE (REQUEST TO SUBMIT A REIMBURSEMENT) . . . . . . . . . . . 487
Other Letters to Vendors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 488
VENDOR GIFT POLICY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 488
CONFIRMATION OF ORDER . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 489
PURCHASING POLICY LETTER . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 490
INVITATION TO EXHIBIT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 492
PART X: E-Mail and Fax Correspondence
. . . . . . . . . . . . . . . . . . . . . 495
Differences Between E-Mail and Regular Letters . . . . . . . . . . . . . . . . . 495
E-Mail Structural Components . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 496
THE “FROM” LINE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 496
THE DISTRIBUTION LIST (CC AND BCC) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 497
THE SUBJECT LINE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 497
THE MESSAGE AREA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 498
Writing E-Mail Messages that get Opened and Read . . . . . . . . . . . . . . 500
Reply Wisely . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 501
DON’T REPLY TO A CORPORATE GROUP . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 501
BE CAREFUL WHO YOU INCLUDE ON A STRING . . . . . . . . . . . . . . . . . . . . . . . . . 502
THINK BEFORE YOU PRESS “SEND” . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 502
Know the Emotional Connotations of Punctuation and Grammar . . . 503
Consider the Look of Your Message . . . . . . . . . . . . . . . . . . . . . . . . . . . 504
Internet Direct-Mail Marketing Messages . . . . . . . . . . . . . . . . . . . . . . . 505
HOW LONG SHOULD AN E-MAIL MARKETING MESSAGE BE? . . . . . . . . . . . . . . . . 506
TECHNIQUES FOR EFFECTIVE E-MARKETING MESSAGES . . . . . . . . . . . . . . . . . . . 507
THE “4 U’S”: 4 WAYS TO SPICE UP YOUR SUBJECT LINES . . . . . . . . . . . . . . . . . . 509
Where to Get Your E-Marketing Lists . . . . . . . . . . . . . . . . . . . . . . . . . . 511
Fax Correspondence . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 512
FORMATS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 513
COVER SHEETS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 513
FAX COURTESY, LEGALITY, AND CONFIDENTIALITY . . . . . . . . . . . . . . . . . . . . . . . 515
Thứ Hai, 23 tháng 5, 2016
Whats up mixed ability grammar worksheets
Grammar Unit 3
• LEVEL 2
•CONSOLIDATION•
1
2
a) Complete the sentences with the correct
form of the verbs in the box.
live
play
say
eat
invite
celebrate
watch
go
Put the verbs in the box in the correct
column.
makes
cooks
eats
watches
have
make
11 We ______________ my grandparents to
dinner every Sunday.
finishes
opens
dances
loses
lives
uses
does
helps
/s/
drives
closes
plays
gets
chooses
writes
speaks
goes
has
/z/
/z/
12 My school ______________ a Christmas
party every year.
13 I ______________ computer games in the
evening.
14 My dog ______________ vegetables and
pasta.
15 My teacher ______________ English is very
important.
3
16 George and his friends ______________ in a
small town.
17 We ______________ to my uncle’s house on
New Year’s Eve.
Write the sentences again using the word in
brackets.
1 Billy eats his five pieces of fruit a day.
(always)
18 In China, people ______________ New Year
on a different day.
2 Julie does her homework before dinner.
(usually)
19 You are a wonderful cook! You ___________
great spaghetti bolognaise.
10 She ______________ TV every day.
3 My mother drives to work.
(often)
b) Make the sentences in exercise 1a
negative.
4 Sally listens to me.
(never)
11
12
13
5 They go to the cinema on Friday.
(sometimes)
14
15
16
17
18
19
10
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Grammar Unit 3
• LEVEL 3
•EXTENSION•
1
3
Write a short text about Christmas with your
family. Use the verbs in the box.
eat
get up late
have a party
play games
drink
go to bed early
Write the sentences again with the adverb of
frequency.
11 My grandparents listen to the radio
because they don’t like the TV. (often)
give presents
sing
invite friends
12 She reads a magazine when she has time.
(sometimes)
13 Mark gets angry when something goes
wrong. (never)
14 Stephanie is very busy because she’s got
her own business. (usually)
15 I take milk in my tea, but I don’t like it
with lemon. (occasionally)
2
Match the adverbs of frequency (1-9) to the
meaning (a-i).
16 My dog, Rufus, is hungry and he eats five
times a day. (always)
1 occasionally
2 never
17 My family goes to the cinema at the
weekend. (frequently)
3 often
4 rarely
5 seldom / hardly ever
18 I help my sister do her homework. (rarely)
6 usually
7 sometimes
19 We watch TV in the morning because we
are at school. (hardly ever)
8 frequently
9 always
10 Amy dances salsa because she prefers the
merengue. (seldom)
a happens most days / weeks, etc
b every day / night / week, etc
c common
d many times
e on certain occasions but not all the time
f doesn’t happen often or regularly
g not common
h almost never
i not at any time
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Grammar Unit 4
• LEVEL 1
•REINFORCEMENT•
1
3
Complete the table with do, does, don’t
or doesn’t.
Questions
1
______ you eat meat?
1 fly / can / Birds / but / talk / can’t / they
.
Short answers
2 run / can / but / can’t / Dogs / sing / they
2
Yes, I _______ .
.
No, I 3 _______ .
3 can / run fast / swim / Turtles / but / can’t /
they
4
______ your father have Yes, he 5 _______ .
a dog?
Yes, they 8 _______ .
to the zoo?
No, they 9 _______ .
10
Yes, he/she
______ your teacher
like spiders?
2
No, he 6 _______ .
7
______ your friends go
Order the words to make sentences.
No, he/she
11
12
.
4 but / Scorpions / kill / eat a cow / they /
can / can’t
_______ .
.
_______ .
5 can’t / Fish / can / but / they / walk / swim
.
a) Complete the questions with do or does.
6 fly / People / can’t / talk / but / can / they
1 Where _________ polar bears live?
.
2 When _________ birds sleep?
3 What _________ a piranha eat?
4
4 Where _________ an octopus live?
Choose the correct option.
1 You must / mustn’t hunt protected animals.
5 What time _________ penguins have lunch?
2 You must / mustn’t treat animals with
respect.
6 When _________ bears hibernate?
7 Where _________ a scorpion hide?
3 A polar bear must / mustn’t hibernate in
winter.
8 When _________ a female spider eat a male
spider?
4 You must / mustn’t play with snakes.
5 You must / mustn’t kill animals for fun.
b) Match the questions in exercise 2a with the
answers (a-h).
6 A dog must / mustn’t have lots of exercise.
a In the ocean.
b At night.
c Usually meat, but sometimes plants.
d Under a stone.
e In winter.
f After they mate.
g In the Arctic.
h At midday.
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Grammar Unit 4
• LEVEL 2
•CONSOLIDATION•
1
2
a) Write questions using the prompts.
Use do or does.
1 a bird / lay eggs
?
Complete the dialogue with can or can’t.
SONIA:
Oh, it’s a sunny day! 1 __________ we go
to the park?
MIKE:
Yes, of course we 2 __________ .
SONIA: 3 __________
2 penguins / live / in the desert
?
MIKE:
No, because I 4__________ play tennis.
SONIA:
But tennis is easy. Everybody 5 ________
play tennis.
MIKE:
Well, I 6 __________ . But I 7 __________
paint. We 8 __________ go to the zoo
and I 9 __________ paint the animals.
SONIA:
But I 10 __________ paint!
MIKE:
That’s OK, because I 11 __________ teach
you.
SONIA:
That’s a good idea. And I 12 __________
teach you how to play tennis. We
3 piranhas / live / in the Amazon River
?
4 a baby polar bear / weigh / five kilos
?
5 a bull / have / horns
?
6 a tiger / eat / fruit
?
7 fish / sleep / at night
we play tennis?
13 __________
learn something new.
?
8 polar bears / hunt / scorpions
3
?
Complete the sentences with must or
mustn’t.
1 You __________ hunt protected animals.
b) Match the short answers (a-h) to the
questions in exercise 1a.
2 You __________ treat animals with respect.
3 A polar bear __________ hibernate in winter.
a Yes, it does.
4 You __________ play with snakes.
b Yes, they do.
5 You __________ kill animals for fun.
c Yes, it does.
6 A dog __________ have lots of exercise.
d No, they don’t.
7 You __________ swim with piranhas.
e No, it doesn’t.
8 You __________ keep a wild animal as a pet.
f No, it doesn’t.
g No, they don’t.
h Yes, they do.
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Grammar Unit 4
• LEVEL 3
•EXTENSION•
1
2
Make questions using the present simple and
answer them.
Are the sentences logical or illogical? Rewrite
the illogical ones to make them logical.
1 I can’t ride a bike because I can’t swim.
11 you / study hard
?
.
2 My brother can’t drive because he hasn’t
got a driving license.
?
3 Birds can’t swim because they can’t speak.
12 you / have a pet
.
4 People can’t fly because they haven’t got
any wings.
13 your class / enjoy English
?
.
5 Jake can’t speak Spanish because he hasn’t
got a TV.
14 your best friend / live near you
?
.
6 Cathy can’t send an e-mail because she
can’t use a computer.
15 your parents / eat meat
?
.
16 you / smoke
3
?
Write eight rules for your school. Use must or
mustn’t and the verbs in the box.
.
work hard
help new students
chew gum
be late for class
17 What / spiders / eat
?
.
run in the corridor
smoke
do your homework
be respectful
1
18 Where / koala bears / live
2
?
3
.
4
19 How many / legs / ant / have
5
?
6
.
7
10 What / a lion / hunt
8
?
.
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Grammar Unit 5
• LEVEL 1
•REINFORCEMENT•
1
3
Write the continuous form of the verbs.
1 iPod
___________________________
1 buy
___________________________
2 money
___________________________
2 shop
___________________________
3 water
___________________________
3 go
___________________________
4 car
___________________________
4 eat
___________________________
5 book
___________________________
5 phone
___________________________
6 cheese
___________________________
6 chat
___________________________
7 piano
___________________________
7 have
___________________________
8 rice
___________________________
8 study
___________________________
4
2
Write countable or uncountable.
Complete the sentences with the correct
form of the verb to be.
Order the words to make sentences.
11 eating / I / ’m / apple / an
.
Affirmative
12 sausages / Are / any / there
1 I __________ eating a sandwich.
?
2 She __________ chatting with a friend.
13 clothes / buying / She / some / ’s
3 They __________ shopping.
.
4 Charlie __________ having lunch.
14 ’re / having / We / mobile phone / a / new
5 You __________ studying English.
.
15 CDs / We / buying / aren’t / any
Negative
.
1 I __________ eating a burger.
16 need / I / batteries / some
2 She __________ chatting with her mother.
.
3 They __________ shopping.
17 today / isn’t / any / There / homework
4 Charlie __________ having breakfast.
.
5 You __________ studying Japanese.
18 breakfast / I / egg / an / have / every day /
for
Questions and Short answers
1 __________ I eating an apple?
.
Yes, I __________ . / No, I __________ .
19 bananas / there / Are / any / fridge / in /
the
2 __________ she chatting with her teacher?
?
Yes, she __________ . / No, she __________ .
10 chatting / They / friends / some / with / ’re
3 __________ they shopping?
.
Yes, they _________ . / No, they __________ .
4 __________ Charlie having dinner?
Yes, he __________ . / No, he __________ .
5 __________ you studying French?
Yes, I __________ . / No, I __________ .
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Chủ Nhật, 22 tháng 5, 2016
Fundamentals of academic writing
Your Classmates
Getting
Started
Classmates
Pre writing
Ask Questions
Introduce Your Partner
Writing
Look at Model Paragraphs
Write a Paragraph About Your Partner
Sharing
Show Your Paragraph to Your Partner
Share Paragraphs with Your Class
2
Fundamentals o f Academic Writing
Prewriting
Thinking before writing
Before you write, you need a topic — something to write about. Here
is a topic for you: a classmate. Write about a person in your class. This
classmate will be your partner — someone you work with.
Step 1 : Work with a partner. Ask your partner these questions. Listen
and write the answers. If you cannot spell a word, ask, “How
do you spell that?”
1. What’s your first name?____________________________________
2. What’s your last name?_____________________________________
3. Where are you from ?_______________________________________
4. What’s your first language?_________________________________
5. Where do you live?________________________________________
6. Who lives with you?_______________________________________
7. Do you have a jo b ? ________________________________________
8. What do you like to do in your free tim e?_____________________
Getting Started I Your C lassm ates
Martin is asking Yelena about spelling.
Step 2: Are there any extra questions you want to ask? Ask your
questions, and write the answers here.
/ T his is Martin. He is f
V e n ezu ela. He has
Yelena is introducing Martin.
Step 3: Introduce your partner to the class or to a small group of
classmates. Tell three or four facts about your partner.
3
4
Fundamentals o f Academic Writing
Writing
You are going to write a paragraph about your partner.
Step 1: Read these two paragraphs.
i
M artin Herrera
i
My Classmate Yelena
I
My classmate Yelena Politova is an interesting person.
| She is from Ukraine. She speaks Ukrainian and Russian.
| She lives with her family in Chicago. She is married. She has
| one son and one daughter. She works part-tim e a t the
| Chicago Animal Hospital. I hope to learn more about her.
Ali Abdi
My Classmate Jason
My classmate Jason Kim is an interesting person. He is
from Seoul, k''area. His firs t language is kftrean. We (ives
on campus. We has a roommate. He is not married. He does
not have a job. In his free time, he likes to play soooer and
video games. He loves to sleep.
Getting Started I Your C lassm ates
Step 2: Take a piece of lined paper. Write your name at the top of
the paper, on the right. Then write this title:
M y C la ssm ate_______________________________
(your partner’s first name)
Step 3 : Write a paragraph about your partner. Follow the examples on
page 4. Begin with this sentence:
M y classm a te ________________________is an interesting person.
(name)
Sharing
Step 1: Show your paragraph to your partner. Is the information
correct? Make changes if necessary.
Step 2 : Your teacher may ask the class to share all the paragraphs.
Then you can read other paragraphs and learn about people
in your class.
5
Introducing Yourself
Nice to meet you!
Chapter Preview
Part 1: Organization
From Words to Sentences to Paragraphs
What Does a Paragraph Look Like?
Part 2: Sentence Structure and M echanics
What Is a Sentence?
What Does a Sentence Look Like?
Part 3: Grammar and Vocabulary
Verbs
Nouns
Part 4: The Writing P rocess
What Is a Process?
Expansion Activities
6
German all in one for dummies
Table of Contents
Introduction.................................................................. 1
About This Book............................................................................................... 1
Conventions Used in This Book...................................................................... 2
Foolish Assumptions........................................................................................ 3
How This Book Is Organized........................................................................... 4
Book I: Getting Started with German.................................................... 4
Book II: Speaking German on the Go.................................................... 4
Book III: Assembling the Grammatical Foundations
forCommunication............................................................................. 5
Book IV: Building Detail and Precision in Your Communication...... 5
Book V: The Appendixes........................................................................ 5
Icons Used in This Book.................................................................................. 6
Where to Go from Here.................................................................................... 6
Book I: Getting Started with German.............................. 7
Chapter 1: Warming Up to German Basics . . . . . . . . . . . . . . . . . . . . . . . . 9
Starting with What You Already Know.......................................................... 9
Friendly allies: Kindergarten and more (perfect cognates).............. 9
Kissing cousins (near cognates)......................................................... 11
False friends.......................................................................................... 13
Lenders and borrowers........................................................................ 16
Using Popular Expressions............................................................................ 19
Handling Basic Pronunciation....................................................................... 21
Understanding stress in German........................................................ 21
Constructing the alphabet blocks...................................................... 21
Pronouncing vowels............................................................................. 23
Pronouncing ọ, ử, and ỹ....................................................................... 24
Pronouncing diphthongs..................................................................... 25
Pronouncing consonants..................................................................... 25
Pronouncing consonant combinations.............................................. 28
Chapter 2: Handling Numbers, Times, Dates, and Measurements . . . 31
Doing the Numbers......................................................................................... 32
Counting off with cardinal numbers................................................... 32
Getting in line with ordinal numbers................................................. 36
Telling Time..................................................................................................... 38
Using the 12-hour clock........................................................................ 38
Using the 24-hour system.................................................................... 40
Describing times of the day................................................................. 40
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German All-in-One For Dummies
Expressing Dates............................................................................................ 41
Recounting the days............................................................................. 41
Knowing the names of the months and seasons.............................. 42
Writing dates the European way......................................................... 44
Referring to specific dates................................................................... 45
Naming specific times in the months................................................. 46
Celebrating holidays............................................................................. 47
Measurements, Quantities, and Weights..................................................... 49
Chapter 3: Meeting and Greeting: Guten Tag! . . . . . . . . . . . . . . . . . . . . 53
Getting Formal or Informal............................................................................ 53
Saying Hello, Goodbye, and How Are You?....................................... 54
Saying Guten Tag and Auf Wiedersehen..................................... 54
Asking Wie geht es Ihnen?................................................................ 56
Giving a response to Wie geht es Ihnen?........................................ 57
Introducing Yourself and Your Friends....................................................... 59
Introducing your friends...................................................................... 59
Making introductions for special occasions..................................... 59
Introducing yourself............................................................................. 61
Talking about Yourself................................................................................... 62
Describing your work........................................................................... 63
Providing names and numbers........................................................... 64
Discussing Cities, Countries, and Nationalities.......................................... 67
Saying where you come from.............................................................. 67
Asking people where they come from................................................ 68
Discovering nationalities..................................................................... 70
Chatting about languages you speak.................................................. 71
Making Small Talk about the Weather......................................................... 73
Noting what its like out there............................................................. 73
Discussing the temperature................................................................ 74
Describing the days weather.............................................................. 75
Chapter 4: Talking about Home, Family, Friends, and Daily Life . . . . 77
Describing Where You Live........................................................................... 77
Looking at your living quarters: Mein Haus...................................... 78
Naming furnishings and appliances................................................... 79
Talking about Family...................................................................................... 83
Naming your relatives.......................................................................... 83
Family pets............................................................................................. 86
Discussing Friends, Acquaintances, and Neighbors.................................. 87
Spending Time at Your Home or Someone Elses...................................... 88
Daily routine.......................................................................................... 88
Das Wochenende: The weekend......................................................... 90
Doing and saying the right thing......................................................... 91
Playing Sports................................................................................................. 93
Playing around with the verb spielen............................................. 93
Verbalizing sports you enjoy.............................................................. 93
Inviting someone to play...................................................................... 94
Table of Contents
Chapter 5: Talking Telecommunications, Business,
and Current Events . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 97
Making a Phone Call....................................................................................... 97
Asking for your party........................................................................... 98
Making the connection......................................................................... 99
Making appointments......................................................................... 102
Leaving messages............................................................................... 103
Writing Your Message.................................................................................. 105
Beginning and ending a letter........................................................... 105
Sending mail the old-fashioned way................................................. 106
E-mailing and faxing............................................................................ 109
Settling In at the Office................................................................................. 109
Organizing your desk and supplies.................................................. 110
Interacting with coworkers............................................................... 111
Doing business in German................................................................. 112
Tuning In to Current Events........................................................................ 115
Newspapers and magazines.............................................................. 115
Television, radio, and the web.......................................................... 117
Chapter 6: Shopping Simplified . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 119
Getting Familiar with the German Shopping Experience........................ 119
Identifying types of shops................................................................. 120
Determining a stores hours.............................................................. 120
Finding your way around a department store................................ 121
Browsing and responding to Kann ich Ihnen helfen?................. 123
Getting assistance............................................................................... 123
Shopping for Clothes.................................................................................... 124
Characterizing various clothing items............................................. 124
Knowing your size.............................................................................. 128
Trying on clothes................................................................................ 130
Making Your Purchase................................................................................. 133
Preparing to pay for your items........................................................ 133
Getting a tax refund on your purchases.......................................... 135
Chapter 7: Dining Out and Buying Food: Guten Appetit! . . . . . . . . . . 137
Talking about Eating and Drinking............................................................. 138
Saying youre hungry and thirsty: Hast du Hunger?
Hast du Durst?................................................................................. 138
Talking about meals: Guten Appetit!................................................ 139
Setting the table.................................................................................. 140
Going to a Restaurant: Das Restaurant...................................................... 141
Deciding where to eat........................................................................ 141
Making reservations........................................................................... 143
Arriving and being seated.................................................................. 146
Checking Out the Menu: Die Speisekarte.................................................. 147
Looking at breakfast, lunch, and dinner items................................ 147
Understanding cooking terms........................................................... 150
Quenching your thirst........................................................................ 151
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Placing Your Order....................................................................................... 152
Ordering politely................................................................................. 153
Asking for assistance.......................................................................... 154
Ordering something special.............................................................. 155
Finishing Your Meal and Getting the Check.............................................. 156
Replying to How did you like the food?
Hat es Ihnen geschmeckt?.......................................................... 156
Asking for the check........................................................................... 156
Shopping for Food........................................................................................ 159
Knowing where to shop..................................................................... 159
Finding what you need....................................................................... 160
Book II: Speaking German on the Go........................... 165
Chapter 1: Locating Places . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 167
Getting Yourself Oriented............................................................................ 167
Finding out where something is........................................................ 168
Asking how far something is: Ist es weit von hier?......................... 170
Getting more specific directions....................................................... 170
Asking How to Get from One Place to Another......................................... 171
Asking how to get to a location......................................................... 172
Asking how to get to a city or country............................................. 173
Asking how to get to a specific building.......................................... 173
Describing Where Something Is Located................................................... 174
Locating one place in relation to another....................................... 175
Going left, right, straight ahead: Links, rechts, geradeaus............ 177
Using compass points........................................................................ 178
Understanding Where to Go........................................................................ 179
Pointing out the first, second, or third street ................................ 179
Following directions: Take this street.............................................. 180
Traveling by Car das Auto or Other Vehicle................................... 183
Chapter 2: Going Out on the Town . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 185
Taking in the Sights...................................................................................... 185
Deciding what to see.......................................................................... 186
Taking a sightseeing tour................................................................... 187
Making plans........................................................................................ 188
Heading to the Movies................................................................................. 189
Going to the show............................................................................... 189
Buying tickets...................................................................................... 190
Going to the Museum................................................................................... 193
Discovering different types of museums......................................... 193
Talking about museums..................................................................... 193
Attending Cultural Performances............................................................... 195
Deciding where to go.......................................................................... 195
Going to a concert.............................................................................. 197
Table of Contents
How Was It? Talking about Entertainment................................................ 198
Asking about the entertainment....................................................... 198
Telling people what you think........................................................... 199
Going to a Party............................................................................................ 200
Getting an invitation........................................................................... 201
Talking about the party...................................................................... 202
Chapter 3: Planning a Pleasure Trip: Gute Reise! . . . . . . . . . . . . . . . . 203
Getting Ready for Your Trip........................................................................ 203
Finding travel information online..................................................... 204
Getting help from a travel agent....................................................... 206
Packing your bags............................................................................... 208
Exploring the Outdoors............................................................................... 209
Getting out and going......................................................................... 209
Things to see along the way.............................................................. 210
Going to the mountains...................................................................... 212
Going to the country.......................................................................... 214
Going to the sea.................................................................................. 215
Dealing with Passports and Visas.............................................................. 217
Keeping tabs on your passport......................................................... 217
Inquiring about visas.......................................................................... 218
Handling Money............................................................................................ 219
Changing currency: Geldwechsel..................................................... 220
Understanding the euro and other currencies............................... 223
Heading to the ATM............................................................................ 223
Chapter 4: Finding a Place to Stay: Gute Nacht! . . . . . . . . . . . . . . . . . 227
Finding Accommodations............................................................................ 227
Making a Reservation................................................................................... 228
Saying when and how long you want to stay.................................. 229
Specifying the kind of room you want.............................................. 229
Asking about the price....................................................................... 230
Finalizing the reservation.................................................................. 231
Checking In.................................................................................................... 233
Stating how long youre staying........................................................ 233
Filling out the registration form........................................................ 233
Getting keyed in.................................................................................. 234
Asking about amenities and essentials............................................ 235
Making the Most of Your Stay..................................................................... 238
Making special requests.................................................................... 238
Pointing out problems........................................................................ 239
Checking Out and Paying the Bill............................................................... 240
Asking for the bill................................................................................ 240
Asking small favors............................................................................. 241
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Chapter 5: Getting Around . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 243
Going through the Airport........................................................................... 243
Getting your ticket and checking in................................................. 243
Going through passport control....................................................... 247
Going through customs...................................................................... 248
Traveling by Car........................................................................................... 249
Renting a car........................................................................................ 249
Making sense of road maps............................................................... 251
Understanding and observing road signs........................................ 252
Identifying parts of a car.................................................................... 253
Taking the Train............................................................................................ 255
Interpreting train schedules.............................................................. 255
Getting more information.................................................................. 256
Buying train tickets............................................................................. 257
Navigating Buses, Subways, Streetcars, and Taxis.................................. 259
Purchasing a ticket............................................................................. 259
Boarding the bus, subway, or streetcar........................................... 260
Getting a taxi....................................................................................... 262
Chapter 6: Handling Emergencies: Hilfe! . . . . . . . . . . . . . . . . . . . . . . . 263
Requesting Help............................................................................................ 263
Shouting for help................................................................................ 263
Reporting a problem.......................................................................... 264
Asking for English-speaking help...................................................... 265
Handling Health Issues................................................................................ 265
Describing what ails you.................................................................... 266
Talking about any special conditions.............................................. 267
Getting an examination...................................................................... 267
Specifying parts of the body.............................................................. 269
Understanding the diagnosis............................................................ 270
Getting treatment................................................................................ 272
Going to a pharmacy.......................................................................... 273
Handling Police Matters............................................................................... 276
Describing what was stolen............................................................... 276
Giving a description of the thief....................................................... 277
Getting legal help................................................................................ 278
Book III: Assembling the Grammatical Foundations
for Communication........................................................281
Chapter 1: Laying Out the Basics to Build Sentences . . . . . . . . . . . . 283
Identifying the Parts of Speech................................................................... 284
Nouns................................................................................................... 285
Pronouns.............................................................................................. 287
Articles................................................................................................. 288
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